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Building your Brand


Feb 8, 2023

As business owners, we are constantly writing with intent. We write to inform, educate and sell but we rarely stop to write like nobody's reading. But that is one of the best ways to get to the roots of an idea or a problem we need to get to the bottom of.

You might know it as journalling but today I discuss the concept of exploratory writing (free writing without self-editing) with my guest, writer, publisher and podcaster Alison Jones

We talk about how you can make it a habit (and we have some great tips on how to do that!), why using a pen and paper is neurologically important and how it helps to unlock creativity and un-muddle your brain in six minutes a day.

Referenced in the episode: 

- Buy Alison's book Exploratory Writing

- Reflective Practice by Gilly Boulton

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!